ADAMA - Agricultural Solutions Ltd.
Adama is the result of Agam's rebranding process. As part of the global project, the client requested two websites: a corporate website highlighting the company's values and work ethics, and a modular local website populated with bespoke content.
RESULT
Two responsive websites were carefully designed, incorporating a cohesive and consistent design language while catering to different requirements and objectives. The local websites effectively showcase the design's modularity and scalability, allowing for future expansion.
These websites have been successfully launched, with plans for further content and ongoing development. They serve as the foundation for the client's long-term vision and brand identity.
Throughout the project, a strong and collaborative relationship was fostered among the project team, resulting in the timely and budget-conscious delivery of a robust and impactful design solution.
RESPONSIBILITIES
As a product designer, my responsibilities involved analyzing a complex report provided by the client to map the relationships between farmers, agronomists, sales teams, and distributors. By understanding these connections, I was able to create user journeys that visualized the key touch points for their main tasks and common activities.
Throughout the design process, maintaining a strong and consistent relationship with the development and management teams was crucial. This ensured smooth collaboration and effective communication, allowing for the successful implementation of the designed solution.
OVERVIEW
Agency:
Moving brands for Adama
Year: 2013
Role:
Senior UX designer
Team:
Project Manager, UX Head, UX designer and Visual designer
Deliverables:
Site-map, user journeys, wireframes
Highlights:
User journeys, responsive design, design trends
Tools:
Omnigraffle
Responsive UI
Visit the websites: Corporate site and Adama Australia
First sketch ideation and the evolution into wireframes.