RESULT

As the Lead product designer at Axiom, I drove high-impact design initiatives in a fast-paced, engineering-led startup environment. I led the end-to-end implementation of a scalable Design System, including the delivery of our widely anticipated dark mode, a feature that not only modernised the user experience but also strengthened our brand identity and received external recognition. These efforts translated into measurable growth in user engagement, brand visibility, and overwhelmingly positive customer feedback.

Recognising a major friction point in data migration, I proactively defined and delivered a new onboarding experience that significantly reduced churn risk and eased transition from legacy tools. This initiative directly contributed to converting users from a key competitor and accelerating our customer acquisition rate.

My leadership extended beyond execution, by fostering a rapid iteration culture rooted in user research and cross-functional alignment, I helped transform early concepts into market-ready features. The outcomes included marked improvements in data observability, user navigation, and customer retention, aligning tightly with evolving business objectives and influencing our long-term product roadmap.

RESPONSIBILITIES

In my leadership role at a monitoring SaaS startup, I championed a strategic design transformation, introducing scalable processes that empowered our design team to move faster and with greater clarity. I established frameworks for iterative design, starting with low-fidelity prototypes and advancing through user-tested, high-fidelity solutions, anchored in both internal testing and external user feedback.

I led initiatives to evolve our research practices, enabling deeper user understanding and tighter alignment between design and business outcomes. These improvements streamlined decision-making, reduced time-to-market, and ensured our design work delivered real value to users and measurable business impact.

Beyond execution, I focused on team enablement, supporting designers through mentoring, clear direction, and shared ownership of outcomes, ensuring our design function matured alongside the company.