MOTIVINDEX - SAAS

MotivIndex is the world’s first behaviouraL-economics-based big data insights tool. It decodes consumer culture by identifying the hidden meanings behind topics and trends, and even predicts their evolution over time.

RESPONSIBILITIES

As a valuable member of a start-up team, I collaborate closely with the CTO to transform his vision into engaging and clean designs. I take charge of guiding the product's user experience (UX) and defining the user interface (UI), along with creating captivating data visualisation that helped communicate the meaning behind changing data on the dashboard.

“The primary challenge was effectively communicating non-numerical data to users through visual means.”

RESULT

The dashboard showcases a sleek design with detailed drill-down pages, offering users a clear visualization of industry trends. Advanced ethnographic inputs empower informed decision-making. Thoughtful micro animations and page transitions enhance navigation, catering to both frequent and occasional users. The design prioritizes a seamless user experience, providing effective orientation to first users.