RESULT

As Lead Product Designer at Axiom, I drove high-impact design initiatives in a fast-paced, engineering-led SaaS startup. I led the end-to-end implementation of a scalable design system, including the delivery of our highly anticipated dark mode, a feature that modernised the user experience, reinforced our brand identity, and received external recognition. These efforts led to measurable growth in user engagement, brand visibility, and consistently positive customer feedback.

Recognising a major friction point in data migration, I proactively defined and delivered a new onboarding experience that eased the transition from legacy tools, significantly reduced churn risk, and helped convert users from a key competitor, directly accelerating our customer acquisition rate.

My leadership extended beyond execution. By fostering a culture of rapid iteration, grounded in user research and cross-functional collaboration, I helped turn early-stage concepts into market-ready features. These efforts led to notable improvements in data observability, navigation efficiency, and customer retention, while directly influencing the long-term product roadmap and aligning with evolving business objectives.

RESPONSIBILITIES

In my leadership role at this monitoring SaaS startup, I championed a strategic design transformation, introducing scalable processes that allowed the design team to move faster and with greater clarity. I established iterative design frameworks, starting with low-fidelity prototyping and advancing through user-tested high-fidelity solutions, all grounded in both internal QA testing and external user feedback.

I led initiatives to evolve our research practices, enabling deeper user understanding and tighter alignment between design and business outcomes. These improvements streamlined decision-making, reduced time-to-market, and ensured our work delivered both real user value and measurable business impact.

Beyond execution, I focused on team enablement, mentoring designers, setting clear direction, and fostering shared ownership of outcomes. This approach helped mature the design function alongside the company, strengthening its influence across product and engineering.